1. Define the product and channel
Start with a specific SKU. Format, shelf life, ex-works price, available capacity, minimum order and packaging shape the channels you can realistically serve. A premium product may fit specialist stores while struggling in mass retail.
Research comparable products in the intended channel, including pack size, origin, unit price and positioning. Market size alone does not prove that your offer has room to compete.
2. Build the price chain to shelf
Factory price is not the price consumers see. Freight, import costs, currency, intermediary margins and promotions can change the final position. Model plausible scenarios, including higher transport costs or price pressure.
Compare the resulting retail price with genuinely similar products. If the economics do not work, a longer importer list will not fix the problem.
3. Check requirements for the exact product
The Canadian Food Inspection Agency (CFIA) provides an import guide and labelling guidance. Mandatory information for many foods must appear in English and French, subject to product-specific exceptions. Licensing, controls, ingredients, claims and category rules need checking for the actual SKU and transaction.
Use the EU's Access2Markets tool to examine tariffs and trade formalities for the product code. Tariff treatment does not replace food and label compliance checks.
4. Qualify partners before sending samples
A company found online is not automatically a suitable importer. Review its portfolio, channels, territory, positioning and ability to handle the category. Show why the product fits that portfolio.
If landed cost, final artwork or a reliable freight quote is missing, record the gap. Completing evidence may be the right next step before negotiations.
Marketify has particular experience in the Spain–Canada corridor. Our team brings market research, evidence review and economic analysis together to clarify which products should move forward and under what conditions.